Insights Published 26 March 2025 3 MIN

Why all good Property Developer and Selling Agents need a Great Property Management Partner.

For property developers and their sales agents, success is not just about closing deals; it’s about delivering long-term value to investors. The right lettings & management partner can play a crucial role in providing expertise, efficiency, and credibility that enhance client satisfaction. Here’s why partnering with a professional property management company, like Settio, is essential for developers and selling agents.

Local expertise and independent credibility aids sales.

Investors often purchase in areas or countries that they’re unfamiliar with and rely on professionals to guide their decisions. An independent property management partner with deep local knowledge and a strong track record will only aid sales by providing credibility to any proposition.

Buyers seek reassurance that their investment will perform, and while developers and agents provide sales material and projections, an independent voice can add weight to any claims. Market experience and impartial assessments give investors the confidence to proceed, knowing their investment is endorsed and will be looked after by a trusted third-party expert.

Realistic, evidence-backed estimated rental values (ERVs)

Over-inflated rental projections and poor expectation management can damage investor confidence and lead to dissatisfaction post-completion. A reputable property management partner provides realistic, data-driven rental estimates based on market trends and local comparables. Their insights into tenant demand, rental values, lease up rates and area-specific details can be invaluable.

Ensuring buyers have a clear and accurate picture of expected returns (short and long term), makes any investment offering more trustworthy. Consulting from an early stage on who the resident audience will be and what they expect can even aid the design and market positioning of projects.

Providing a seamless client journey

A frictionless experience is vital for keeping purchasers satisfied; a complex or drawn-out completion process will frustrate investors and delay returns. Partnership between a competent management team and completions departments can ensure a smooth transition and enhance overall experience by reducing points of contact as well as initial rental void periods.

A property management partner works alongside developers and agents to streamline the completion and handover phase, handling key tasks such as snagging, furnishing and legal compliance while advertising for tenants. This efficiency ensures properties generate income as quickly as possible. Settio’s first tenancy begins on average 50% faster than other agencies.

Filling knowledge gaps

Sales agents are not lettings experts – the landscape is constantly evolving, with new regulation, tenant expectations, and micro-market shifts requiring expert navigation. A partner can fill any gaps in a team’s knowledge and take on any more particular or details client questions.

Generate repeat business

A well-managed experience builds long-term trust and increases repeat business. The lettings and management business your clients instruct, will communicate with them consistently for years and so have significant influence over how likely they are to reinvest in your projects. Happy investors will return for future opportunities and recommend your developments to others.

In Conclusion…

For property developers and sales agents, a strong lettings & management partnership is a strategic advantage. By offering realistic rental projections, local expertise, a seamless journey, and independent credibility, they enhance the overall investment experience and drive long-term success. If you want to secure more confident buyers, streamline completions, and encourage repeat investment, partnering with an experienced property management company is the way forward.

Author:

Kristen Lee - Mottershead